Published on 03 Sep 2026
Introduction
Serious Tissues is a UK focused sustainable household brand offering
recycled paper products and low waste cleaning essentials. Its leading product
is its 100 percent Recycled Toilet Paper, supported by recycled kitchen rolls,
facial tissues, laundry detergent strips, dishwasher sheets, household bundles,
and reusable accessories.
Serious Tissues is a sustainable household essentials brand built around a
simple idea. Everyday products should be useful, comfortable, practical, and
made with greater consideration for their environmental impact.
The store focuses on products that
people use regularly at home rather than occasional lifestyle products. Its
collection includes toilet paper, kitchen rolls, facial tissues, laundry
detergent strips, dishwasher sheets, household bundles, and reusable laundry
accessories. The range also includes products for business and wholesale
customers.
This focus gives Serious Tissues a distinctive
place within the sustainable household products market. Instead of asking customers
to completely change their routines, the brand applies its approach to familiar
household items.
The strongest part of the collection
is recycled paper. Serious Tissues
uses post consumer recycled paper for its toilet paper, kitchen rolls, and
facial tissues. The products are made in the United Kingdom, giving the paper
collection a clear local production identity.
The brand also extends its
environmental approach into laundry and dishwashing. Its detergent strips and
dishwasher sheets use compact formats designed to reduce the need for bulky
packaging while making household cleaning easier to manage.
What
Kind of Store Is Serious Tissues
Serious Tissues can be described as a sustainable household essentials
store.
Its product range sits across
several related areas.
• Recycled bathroom paper products.
• Recycled kitchen paper products.
• Recycled facial tissues.
• Low waste laundry products.
• Plastic free dishwasher products.
• Household bundles.
• Reusable household accessories.
• Wholesale household products.
The brand is particularly relevant
to people searching for sustainable toilet paper in the UK, recycled toilet
roll, eco friendly kitchen roll, recycled facial tissues, laundry detergent
strips, and plastic free cleaning products.
Rather than concentrating on one
premium specialty item, the store builds its range around products that are
repeatedly used in normal household routines.
That approach also explains why
toilet paper remains such an important part of the business. It is an essential
product that households purchase regularly, making it naturally suited to
larger packs and subscription ordering.
The
Leading Product From Serious Tissues
100
Percent Recycled Toilet Paper
The 100 percent Recycled Toilet
Paper is the central product in the Serious Tissues
collection.
The current product page lists 45
roll and 135 roll options. The 45 roll option is priced at £42.50 while the 135
roll option is priced at £105. A subscription option is also available with a
stated saving of 10 percent.
The product is made from 100 percent
UK collected recycled household and office paper. Serious Tissues
describes it as soft and strong and highlights its three ply construction,
thicker sheets, longer lasting rolls, UK production, and chlorine bleach free
formulation.
The product specification
information also states that the toilet paper is made from post consumer
recycled paper and that each roll contains 250 sheets. The listed country of
origin is the United Kingdom.
These details make the toilet paper
more than simply an alternative paper product. It represents the central
expression of the brand philosophy.
Why
the Recycled Toilet Paper Is the Strongest Product
The store does not publish audited
product level sales figures, so it is not possible to independently confirm
which individual product generates the highest revenue.
However, the 100 percent Recycled
Toilet Paper is clearly the flagship product based on its position on the
homepage, its dedicated product presentation, its multiple pack sizes, and its
subscription option. The homepage places it first among the brands top products
and gives substantial attention to its construction and sustainability
features.
There are several practical reasons
why this product has strong demand potential.
First, toilet paper is a basic
household necessity. Consumers do not purchase it because they occasionally
want something new. They need it continuously.
Second, the product combines a
familiar household function with recycled materials. Customers who already want
to reduce their environmental impact can make a change without adopting a
completely different household routine.
Third, larger pack sizes make sense
for this category. Toilet paper has a predictable consumption pattern, so
households can purchase several rolls at once.
Fourth, the subscription option
suits the recurring nature of the product. Serious Tissues
allows customers to subscribe and save, which makes sense for an item that
needs regular replenishment.
Toilet
Paper Design and Construction
The physical design of toilet paper
needs to balance softness, strength, sheet size, thickness, and absorbency.
Serious Tissues positions its recycled toilet paper around these everyday
requirements.
The product is presented as three
ply and extra thick. The brand also emphasizes long lasting rolls. Its stated
product information focuses on softness, durability, and reliable sheet
performance.
The paper is made from post consumer
recycled material. This means previously used paper is processed into a new
household paper product instead of relying entirely on newly harvested fibre.
The product is also described as
free from inks, dyes, fragrances, and chlorine. This creates a relatively
straightforward product specification for consumers who prefer household paper
without unnecessary added ingredients.
The combination of recycled material
and everyday usability is important. Sustainable paper products still need to work
properly in normal bathrooms. A product that is environmentally preferable but
uncomfortable or difficult to use would have limited practical value.
Serious Tissues therefore places considerable emphasis on the physical
experience of the paper.
Durability
and Everyday Performance
Durability matters in household
paper because a product can become inefficient if users need significantly more
sheets to complete ordinary tasks.
The Serious Tissues
toilet paper is designed around thicker and stronger sheets. The company also
describes the rolls as longer lasting.
This is relevant for busy households
where toilet paper is used frequently.
A larger household can also benefit
from buying larger quantities. The availability of 45 roll and 135 roll options
allows customers to select a quantity according to their household requirements
and storage space.
The 135 roll option is particularly
suitable for customers who prefer to buy household essentials less frequently.
Materials
and Manufacturing
Material choice is one of the
defining characteristics of Serious Tissues.
The toilet paper, kitchen rolls, and
facial tissues are made from post consumer recycled paper. The product
specification page lists the country of origin as the United Kingdom for these
paper products.
Recycled
Toilet Paper Material
The toilet paper uses 100 percent
recycled paper collected from UK households and offices.
The emphasis on recycled fibre
distinguishes the product from conventional paper products that rely heavily on
newly sourced fibre.
Recycled
Kitchen Roll Material
The kitchen roll is also made from
post consumer recycled paper. The product specification lists two ply
construction and 100 sheets per roll. Each sheet is listed at 265 by 270
millimetres.
Recycled
Facial Tissue Material
The facial tissues are also made
from post consumer recycled paper. Each box contains 72 tissues, with each
tissue measuring 181 by 205 millimetres according to the brands product
specification information.
This consistent use of recycled
paper across several product categories helps create a coherent collection
rather than a range of unrelated eco products.
100
Percent Recycled Kitchen Rolls
The 100 percent Recycled Kitchen
Rolls are another important part of the paper collection.
The current store lists the kitchen
rolls at £18.50. The homepage also presents them among the brands main
products.
Kitchen roll has a different
function from toilet paper. It needs to handle spills, surface cleaning, food
preparation, and general household tasks.
Serious Tissues lists the kitchen roll as two ply with 100 sheets per roll.
The recycled material is post consumer paper and the product is made in the
United Kingdom.
This product is particularly useful
for households that want to extend their switch to recycled paper beyond the
bathroom.
Practical uses include.
• Wiping kitchen surfaces.
• Cleaning up small spills.
• Drying hands.
• Handling everyday household mess.
• Supporting food preparation tasks.
The two ply structure provides a
balance between everyday handling and paper efficiency.
100
Percent Recycled Facial Tissues
Facial tissues are another natural
extension of the recycled paper range.
The current store lists 100 percent
Recycled Facial Tissues at £13. The product is described as three ply and soft,
with six boxes forming the main consumer pack shown on the homepage.
The product specification lists 72
tissues per box and states that the tissues are made from post consumer
recycled paper.
Facial tissues have different
performance requirements from kitchen towels or toilet paper. Softness is
especially important because the product is used directly around the nose and
face.
The three ply construction provides
additional material compared with lighter single ply formats.
For households looking for recycled
household tissues, this product allows the same environmental preference to
continue into another everyday category.
Eco
Laundry Detergent Strips
Serious Tissues also offers Eco Laundry Detergent Strips.
The current store lists the product
at £14. The homepage describes the strips as plant based and suitable for
washing at 30 degrees. A subscription price from £12.60 is also displayed.
The product specification states
that there are 50 sheets per box and that the box represents 50 washes. The
detergent is described as non bio and made using plant based ingredients. The
listed country of origin is Sweden.
The strip format changes how
detergent is stored and measured.
Instead of handling a heavy bottle
or measuring liquid detergent, the user takes a pre portioned sheet and places
it into the washing process.
This creates several practical
advantages.
• Compact storage.
• Easy portioning.
• Less liquid handling.
• Convenient use for regular
laundry.
• A lightweight format.
The product fits the wider Serious Tissues philosophy
because it focuses on a common household task while reducing the reliance on
conventional bulky detergent packaging.
Eco
Dishwasher Sheets
Eco Dishwasher Sheets are a newer
addition to the Serious Tissues
collection.
The store currently lists them at
£14 and describes them as plastic free, plant based, concentrated, and suitable
for 50 washes. They have a fresh citrus scent.
The sheets use enzymes to work on
food residue while surfactants help remove grease and everyday grime.
One of the most practical
characteristics is the pre measured format. One sheet is intended for one wash,
so there is no need to pour or measure liquid detergent.
The sheets are designed to dissolve
in water during the dishwasher cycle.
The product information states that
the formula is readily biodegradable according to OECD 301B and that the
surfactants meet the biodegradability requirements of the European detergents
regulation.
The compact design is also useful
for households with limited cupboard space.
Instead of storing a large plastic
tub, users can keep a much smaller pack containing multiple dishwasher washes.
Household
Essentials Pack
The Household Essentials Pack brings
several of the stores main categories together.
The current listing contains.
• 12 rolls of recycled toilet paper.
• One roll of kitchen roll.
• One box of facial tissues
containing 72 sheets.
• One pack of laundry sheets
containing 50 washes.
The listed price is £35 and the current
product page marks the pack as sold out.
The bundle is designed for
households that want several everyday essentials in one purchase.
It also demonstrates how the
different Serious Tissues
products work together. Toilet paper covers the bathroom. Kitchen roll supports
cleaning and kitchen tasks. Facial tissues cover personal use. Laundry sheets
handle clothing and fabric care.
For households with several people,
the combination can provide a broad selection of frequently used essentials.
Reusable
Laundry Bag
The Reusable Laundry Bag is a
smaller accessory within the wider range.
The current store lists the product
at £8.50. It complements the laundry detergent strips by providing a reusable
household item within the same category.
Unlike the paper products, this item
is not a consumable that needs to be replaced frequently.
Its role is more practical and
supportive. It gives customers another way to organize or manage laundry while
maintaining the stores focus on reusable household products.
Serious Tissues and ReBorn
The collection also currently
includes Serious Tissues x ReBorn.
The product collection lists this collaboration
product at £66.49. It sits within the broader recycled and sustainable product
range rather than the core everyday paper categories.
Its presence shows that the store is
not limited exclusively to toilet paper and cleaning consumables.
However, the recycled paper
collection remains the clearest foundation of the brand.
Wholesale
and Business Products
Serious Tissues also has a business and wholesale side.
The store currently lists recycled
toilet paper wholesale products, including a 36 roll three ply pack priced at
£34.50. It also lists a three ply white recycled luxury facial tissue case
containing 24 units, with business pricing available after login.
These products are relevant to
workplaces and organizations that consume household paper products in larger
quantities.
Potential business applications
include.
• Offices.
• Hospitality businesses.
• Accommodation providers.
• Shared workplaces.
• Commercial facilities.
The wholesale range gives the brand
a broader customer base than a typical direct to consumer household store.
Serious Tissues Product Comparison
| Product | Main Material or Format
| Main Use | Key Characteristics | Listed Price |
| | | | | |
| 100 Percent Recycled Toilet Paper | Post consumer recycled paper | Bathroom
use | Three ply soft thick UK made | £42.50 |
| 100 Percent Recycled Kitchen Rolls | Post consumer recycled paper | Kitchen
and cleaning | Two ply 100 sheets per roll | £18.50 |
| 100 Percent Recycled Facial Tissues | Post consumer recycled paper | Personal
use | Three ply 72 tissues per box | £13.00 |
| Eco Laundry Detergent Strips | Plant based detergent strips | Laundry | 50
sheets and 50 washes | £14.00 |
| Eco Dishwasher Sheets | Plant based concentrated sheets | Dishwashing | 50
washes plastic free format | £14.00 |
| Household Essentials Pack | Multiple household products | General household
use | Toilet paper kitchen roll tissues and laundry sheets | £35.00 |
| Reusable Laundry Bag | Reusable accessory | Laundry organization | Reusable
household format | £8.50 |
| Serious Tissues x ReBorn |
Collaboration product | Lifestyle and household use | Expanded sustainable
collection | £66.49 |
Prices and availability can change.
The table reflects product information currently displayed by the store.
Product
Quality and Craftsmanship
Quality in household paper is often
judged through relatively simple characteristics.
The paper needs to feel comfortable.
It needs to remain intact during use. It needs to absorb or clean effectively
where appropriate. It should also be easy to store and handle.
Serious Tissues approaches these requirements by giving individual products
different constructions.
The toilet paper uses a three ply
format and 250 sheets per roll. The kitchen roll uses two ply and 100 sheets
per roll. The facial tissues use three ply and 72 tissues per box.
These specifications show that the
products are not simply recycled versions of the same material.
Each category has been developed for
its particular household purpose.
The laundry strips and dishwasher
sheets take a different approach. Their quality is based less on paper construction
and more on concentration, dissolving performance, ingredients, storage
efficiency, and ease of use.
Practical
Benefits of Choosing Recycled Household Products
Switching to recycled household
products can be particularly appealing because these items are used so
frequently.
A consumer does not have to purchase
an occasional specialist product to make a different choice.
Instead, everyday changes can happen
through products such as toilet paper, kitchen roll, tissues, laundry
detergent, and dishwasher detergent.
The Serious Tissues
range supports this type of routine based approach.
For example, a household can start
with recycled toilet paper.
It can then add recycled kitchen
rolls.
Facial tissues can provide another
recycled paper option.
Laundry detergent strips can reduce
the amount of conventional detergent packaging stored at home.
Dishwasher sheets extend the same
idea to another cleaning task.
The result is a collection that
covers several rooms and routines within the home.
Lifestyle
Relevance
The strongest appeal of Serious Tissues comes from how
naturally its products fit into everyday life.
Sustainability can sometimes be
associated with complicated routines. Household consumables do not need to work
that way.
Toilet paper is used in the
bathroom.
Kitchen roll is used in the kitchen.
Facial tissues are used wherever
personal care requires them.
Laundry detergent is used when
washing clothes.
Dishwasher sheets are used when
cleaning dishes.
These are already established
household routines.
The main difference is the material
and format of the product being selected.
This makes Serious Tissues
particularly relevant to people who want more sustainable household shopping
without turning every household task into a major lifestyle change.
The
Role of Subscription Products
Recurring household products are
well suited to subscription purchasing.
Toilet paper is the clearest example
because households can estimate their regular consumption.
Serious Tissues offers a subscription option for its recycled toilet paper
with a stated 10 percent saving. The store also presents subscription options
for kitchen rolls, laundry detergent strips, and facial tissues.
For customers, the main practical
benefit is convenience.
There is less need to remember when
supplies are running low.
The large pack format also means the
household can maintain a stock of essential products.
Why
the Brand Has a Clear Market Position
Serious Tissues has a focused identity because its products share a common
purpose.
The store is not trying to sell
every type of household product.
Instead, it concentrates on a group
of essential products where material choice and packaging can have a visible
role.
The strongest identity comes from
recycled paper.
The toilet paper, kitchen rolls, and
facial tissues all use post consumer recycled paper and are listed as UK made.
The cleaning products then broaden
that identity into low waste formats.
This creates a recognizable
connection between the different categories.
The brand also describes itself as a
UK social enterprise and highlights environmental projects including tree
planting. Its website currently states that more than 1.3 million trees have
been planted.
Who
Is Serious Tissues For
The main audience is people looking
for sustainable household essentials.
This includes several types of
customers.
Environmentally
Conscious Households
These customers may actively look
for recycled toilet paper, recycled kitchen roll, plastic free cleaning
products, and other lower waste alternatives.
Families
Larger households can benefit from
bulk toilet paper packs and household bundles.
Busy
Households
People who prefer convenience may
appreciate subscription delivery and pre measured laundry or dishwasher
formats.
Minimal
Waste Shoppers
Consumers interested in reducing
packaging and household waste may find the compact cleaning formats
particularly relevant.
UK
Consumers
The UK made positioning of the core
recycled paper products is likely to appeal to shoppers who prefer products
manufactured closer to home.
Businesses
Offices and other organizations that
regularly consume toilet paper and facial tissues can use the wholesale range.
Overall
Brand Style
Serious Tissues has a straightforward and approachable brand style.
Its communication focuses on
ordinary household products while giving them an environmental purpose.
The tone is less formal than
traditional paper manufacturers and more conversational than many conventional
household brands.
The product names are also direct.
100 percent Recycled Toilet Paper
clearly explains what the product is.
100 percent Recycled Kitchen Rolls
provides the same clarity.
Eco Laundry Detergent Strips and Eco
Dishwasher Sheets immediately communicate the product format and intended
purpose.
This straightforward naming makes
the collection easy to understand.
Best
Product for Different Household Needs
The best Serious Tissues
product depends on what a household wants to change first.
For bathroom essentials, the 100
percent Recycled Toilet Paper is the obvious starting point.
For kitchen cleaning, the 100
percent Recycled Kitchen Rolls provide a recycled alternative to conventional
paper towels.
For personal use, the 100 percent
Recycled Facial Tissues extend the recycled paper concept.
For laundry, the Eco Laundry
Detergent Strips provide a compact detergent format.
For dishwashing, the Eco Dishwasher
Sheets provide a compact alternative to conventional dishwasher detergent
formats.
For customers wanting several
categories together, the Household Essentials Pack provides a combined
selection when available.
A
Closer Look at Everyday Value
Value is not simply about the lowest
initial price.
For household essentials, consumers
also need to consider quantity, frequency of use, storage, convenience, and
product performance.
The 45 roll toilet paper pack
provides a substantial quantity for a household. The 135 roll option is
designed for even larger stock requirements. The subscription format adds
another layer of convenience.
The laundry detergent strips offer
50 washes per box according to the product specification information. The
dishwasher sheets similarly provide 50 washes per pack.
These formats make it easier to
understand how much household use each purchase represents.
What
Makes Serious Tissues Different
The biggest distinction is
consistency across the product range.
Many sustainable household stores
focus heavily on one category.
Serious Tissues begins with recycled toilet paper but extends the same
philosophy into kitchen paper, facial tissues, laundry, dishwashing, and
reusable accessories.
That makes the store more useful for
consumers who want to make several related changes.
The products are also designed
around everyday functionality.
The toilet paper focuses on softness
and strength.
The kitchen roll focuses on
household cleaning and absorbency.
The facial tissues focus on soft
three ply personal use.
The laundry strips focus on
convenient dosing and compact storage.
The dishwasher sheets focus on
concentrated cleaning in a compact format.
Each product therefore has its own
practical role.
Conclusion
Serious Tissues is a sustainable household essentials brand with a
particularly strong focus on recycled paper products.
Its 100 percent Recycled Toilet
Paper stands at the centre of the collection and appears to be the brands
leading product based on its prominence, product range, pack sizes,
subscription availability, and detailed presentation on the current website.
Actual product revenue figures are not publicly disclosed, so it is more
accurate to describe it as the flagship and strongest demand product rather
than claim a verified highest sales position.
The wider collection includes 100
percent Recycled Kitchen Rolls, 100 percent Recycled Facial Tissues, Eco
Laundry Detergent Strips, Eco Dishwasher Sheets, the Household Essentials Pack,
the Reusable Laundry Bag, Serious Tissues
x ReBorn, and wholesale products for business customers.
The recycled paper range is
especially consistent. The toilet paper, kitchen rolls, and facial tissues use
post consumer recycled paper, with the product specification identifying the
United Kingdom as the country of origin.
The cleaning collection adds another
dimension through compact laundry and dishwasher formats.
Overall, Serious Tissues
is best understood as a brand for people who want sustainable household
essentials that remain practical for normal everyday use. Its strongest
advantage is the way familiar household routines are combined with recycled
materials, compact formats, UK production, and a clear environmental focus.
FAQ
What
is Serious Tissues
Serious Tissues is a sustainable household essentials brand focused on
recycled paper products and lower waste household cleaning products. Its
collection includes toilet paper, kitchen rolls, facial tissues, laundry
detergent strips, dishwasher sheets, household bundles, and reusable
accessories.
What
is the best selling Serious Tissues product
The 100 percent Recycled Toilet
Paper appears to be the flagship and strongest demand product based on its
prominent position across the store, its multiple pack sizes, and its
subscription option. The company does not publicly provide verified product
level sales figures, so the highest sales position cannot be independently
confirmed.
What
is Serious Tissues toilet paper made from
The toilet paper is made from 100
percent UK collected recycled household and office paper. The product
specification also identifies post consumer recycled paper and the United
Kingdom as the country of origin.
How
many sheets are in a Serious Tissues toilet roll
The product specification lists 250
sheets per toilet paper roll.
Is
Serious Tissues toilet paper made in the UK
Yes. Serious Tissues
lists its recycled toilet paper as made in the United Kingdom and states that
the recycled paper is sourced from UK collected household and office paper.
Does
Serious Tissues sell recycled kitchen roll
Yes. The store sells 100 percent
Recycled Kitchen Rolls. The product specification lists two ply construction
and 100 sheets per roll.
Does
Serious Tissues sell recycled facial tissues
Yes. Its 100 percent Recycled Facial
Tissues are made from post consumer recycled paper. The listed specification is
three ply with 72 tissues per box.
What
are Serious Tissues laundry detergent strips
They are compact laundry detergent
sheets designed to provide a pre measured amount of detergent for washing. The
product information states that each box contains 50 sheets equivalent to 50
washes and that the strips use plant based ingredients.
What
are Serious Tissues dishwasher sheets
They are concentrated dishwasher
detergent sheets designed for one wash per sheet. Serious Tissues
states that they contain enzymes and surfactants for cleaning food residue and
grease and that the sheets are designed to dissolve during the wash. The
current product provides 50 washes per pack.
Does
Serious Tissues offer bundles
Yes. The Household Essentials Pack
combines recycled toilet paper, kitchen roll, facial tissues, and laundry
sheets. The current listing shows 12 toilet rolls, one kitchen roll, one box of
facial tissues, and one pack of laundry sheets. The product is currently shown
as sold out on the store.
Does
Serious Tissues sell products for businesses
Yes. The store includes wholesale
products and business options. Its current collection includes a 36 roll three
ply recycled toilet paper wholesale pack and a 24 case of three ply white
recycled luxury facial tissues with business pricing.
Who
is Serious Tissues designed for
The brand is mainly suited to
households and consumers who want sustainable everyday essentials. Its larger
packs and wholesale products also make the range relevant to families, offices,
hospitality businesses, and other organizations that regularly use household
paper products.
Is
Serious Tissues only a toilet paper company
No. Toilet paper is the central
category, but the store has expanded into recycled kitchen rolls, facial
tissues, laundry detergent strips, dishwasher sheets, bundles, reusable laundry
accessories, collaboration products, and wholesale products.
What
makes Serious Tissues different from conventional household brands
The main difference is its focus on
recycled materials and lower waste formats across several everyday household
categories. The core paper collection uses post consumer recycled paper, while
the cleaning range includes compact laundry and dishwasher sheets.
Is
Serious Tissues suitable for everyday household use
Yes. The products are specifically
designed around common household routines. Toilet paper is intended for
bathroom use, kitchen rolls support cleaning and kitchen tasks, facial tissues
provide personal use, and the detergent products cover laundry and dishwashing.
What
is the overall positioning of Serious Tissues
Serious Tissues is positioned as a sustainable household essentials brand
that combines everyday functionality with recycled materials, reduced
packaging, UK production, and environmental considerations. Its strongest
identity comes from recycled toilet paper and related recycled paper products.
